A company called Trunk Club just recently opened its virtual doors offering men a new way to shop for clothes and get advice on style and fashion. Malls and retail centers today can be very crowded and overload the senses, which is why I think Trunk Club is going to do exceptionally well in the [...]
A company called Trunk Club just recently opened its virtual doors offering men a new way to shop for clothes and get advice on style and fashion.
Malls and retail centers today can be very crowded and overload the senses, which is why I think Trunk Club is going to do exceptionally well in the male market.
When it comes to shopping in public, men are:
- Impatient
- Secretly intimidated
- Often misguided in their sense of style and good fashion
- Needing help, but won’t ask for it
- Not keen on “touchy-feely” service from other male sales associates
(excluding the gays, like myself; feel me up!)
While these are generalities and do not apply to all men, they do apply to a large number of male shoppers.
How It Works
It’s a pretty easy process.
- Apply for a membership online
- Connect virtually with your professional stylist (Trunk Club Expert) for a 10-minute discovery session
- Clothes are picked for you and delivered to your home
- Meet your Trunk Club Expert online to review the recommendations
- Ship the items back that you don’t like and keep the ones you do like
Membership Benefits
- Never have to set foot in a retail store
- You pay for only what you keep
- Clothes purchased through Trunk Club are not marked up; you pay retail price
- Round-trip shipping is complementary
- There is no membership fee
- Best of all, someone to help develop your sense of style
To apply for a Trunk Club membership or to learn more, visit Trunk Club or their blog.
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