Man Glamour

A company called Trunk Club just recently opened its virtual doors offering men a new way to shop for clothes and get advice on style and fashion.

Malls and retail centers today can be very crowded and overload the senses, which is why I think Trunk Club is going to do exceptionally well in the male market.

When it comes to shopping in public, men are:

• Impatient
• Secretly intimidated
• Often misguided in their sense of style and good fashion
• Needing help, but won’t ask for it
• Not keen on “touchy-feely” service from other male sales associates
  (excluding the gays, like myself; feel me up!)

While these are generalities and do not apply to all men, they do apply to a large number of male shoppers.

How It Works

It’s a pretty easy process.

• Apply for a membership online
• Connect virtually with your professional stylist (Trunk Club Expert) for a 10-minute discovery session
• Clothes are picked for you and delivered to your home
• Meet your Trunk Club Expert online to review the recommendations
• Ship the items back that you don’t like and keep the ones you do like

Membership Benefits

• Never have to set foot in a retail store
• You pay for only what you keep
• Clothes purchased through Trunk Club are not marked up; you pay retail price
• Round-trip shipping is complementary
• There is no membership fee
• Best of all, someone to help develop your sense of style

To apply for a Trunk Club membership or to learn more, visit Trunk Club or their blog.