Proctor & Gamble, the company that brings you Gillette, Old Spice, and a slew of other familiar brands, has just announced it will be reorganizing its $28 billion dollar beauty and grooming business to focus on both men and women. Seems like more and more beauty companies are looking to tap the male demographic as [...]
Proctor & Gamble, the company that brings you Gillette, Old Spice, and a slew of other familiar brands, has just announced it will be reorganizing its $28 billion dollar beauty and grooming business to focus on both men and women.
Seems like more and more beauty companies are looking to tap the male demographic as of late and that seems like a smart strategy. With the advent of mass media, pop culture, and metrosexuality, men want to be as beautiful and attractive as women.
Even though the value of the male grooming industry is a whopping $250 billion and still growing, it’s a dramatically under served market no where near its potential.
P&G hopes to rebuild its Gillette brand as the new mega brand for men’s shaving, grooming, and skin care. Now there’s no question that Gillette is the gold-standard in razors, but I’m not sure about the rest of the products, when compared to some of their competitors.
As more beauty and grooming companies begin to reach out to men, it’s going to be interesting to watch the innovation that’s brought to market. This industry will progress so much that men’s make-up will be commonplace and widely-used before the end of my time…just wait!
You can read the full writeup at the Wall Street Journal.
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