Gucci is breaking new ground with the launch of its official iPhone app now available for download on iTunes. Lifestyle and luxury brands don’t tend market their products to the masses or tend to invite customers into their brand experience, but Gucci, along with a couple other luxury brands are pushing new boundaries. These are [...]
Gucci is breaking new ground with the launch of its official iPhone app now available for download on iTunes.
Lifestyle and luxury brands don’t tend market their products to the masses or tend to invite customers into their brand experience, but Gucci, along with a couple other luxury brands are pushing new boundaries. These are efforts worthy of applause!
While I do own many authentic Gucci pieces, I cannot buy it regularly until my financial status becomes more elevated. However, in the meantime, Gucci is keeping me engaged with their brand, and that will work wonders long-term on earning new customers and their financial outlook.
So let’s talk a little bit about this application. The application has 4 sections:
- iPhone Exclusive
- Gucci Live
- World of Gucci
- Store Locator
The iPhone Exclusive features the exclusive product marketed only through the iPhone as well as Gucci Beats, a music mixer produced by Mark Ronson with music befitting only of the Gucci brand, and Sneak Peaks, a section dedicated to new information related to the Gucci expereince (product launches, new collections, etc.)
Gucci Live features some awesome music and other rich media/video from various campaigns.
(I really want that bag!)
World of Gucci includes the latest picks from the current collections, news & events, and a little black book functioning as a city guide for all the locations where Gucci has a retail store.
The Store Locator needs no explanation.
The iPhone exclusive product offered with the launch of their iPhone app is the Gucci Ronson, a limited edition lace-up sneaker in dark blue leather and yellow canvas designed in collaboration with Mark Ronson, retailing for $530 USD. You can call 1-877-482-2410 to purchase.
Other production information:
- Gucci recommends sizing down a half size
- Special collectible packaging includes silver collector’s box with New York City map tissue paper, black nylon flannel and interlocking GG charm
- Receive an exclusive gift with purchase
- Monogramming available
- Limited one pair per customer
- All sales are final (no returns or exchanges)
To enjoy the world of Gucci on your iPhone, download from iTunes.
Leave Your Response